In a world first for Netflix, Mumbai will house its first post-production establishment fully operated and full of live action. The installation will be operational before June 20, 2022.
The establishment, Netflix said: “would say 40 offline publishing rooms designed as a flexible, collaborative and inspiring environment to show, directors, publishers and sound designers to create their best job.”
He added that the pioneering development of advanced media management workflows will allow a transparent partnership with the post-production community of India.
“We want to continue to contribute to the Indian creative community. Our goal is to continue to improve the overall experience of our talents and industry partners and equip the best resources to tell authentic stories in the way More engaged, “said Netflix.
41 New news releases on Netflix in India this year
“We are delighted that Mumbai will come home from this wonderful creative space. This strengthens our commitment to the India’s entertainment industry because we continue to empower the creators of the best resources to tell great stories, “Vijay Venkataramanan, director, post-production, Netflix India, has been quoted as saying in The Society’s Media Declaration.
It can be remembered that it launched Netfx last year, a platform that allows several Indian artists to work on VFX for world titles. “We invest in the latest technologies and skills development through multiple certifications and training workshops in post-production, writing script and other aspects of creative production.”
Recently, Netflix had announced his larger slate ever slate for India. As part of its content slate 2021, the platform aligned 41 titles through the genres of films, series, comedy, documentary and reality.
This month, it is preparing for the exit of Tamil Biggie Jagame Thandhiram. This Dhanush-Starrian action movie on June 18th.
Netflix and its Indian game plan
Netflix sees India as one of its biggest markets. He has invested 3,000 RS crores in local programming on 2019 and 2020. He unveiled the StreamFest, which made it possible to broadcast free streaming for all and managed to get 8 new LAKH application downloads in a week. last year. Last September, again in a world first, Netflix India joined JIO to offer a free mobile subscription to post-paid subscribers.
“India is the only country where we launch a mobile plan only. The country is a pillar for us. With the huge population growth, the first middle class and all the entertainment we can create from India, It’s an important game in Netflix’s books, “the company said at that time.
But Netflix also finds the Indian walnut hard to crack. “In India, we are always knowing that” Netflix CEO Reed Hastings has recently declared.
“We always learn. You know we have made pricing experiences in India and I would say that we are always focused on getting a content in shape and getting wider content. That’s why I Say that one is a plus speculative investment than to say Korea or Japan, “he said.
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