4 Best Social Media Management Tools for Agencies

Managing multiple brands and businesses across a wide variety of social media platforms requires a lot of time, creativity, and effort. Between content approvals and collaborating with a team, you’re going to need a reliable assistant who can help you grow your clients’ business with ease.

That’s where a social media marketing tool can come in handy.  Instead of switching between tabs to manage the accounts of different businesses and clients, you can stay organized and simplify your content creation for more seamless social media management.

We’ll explore the best social media management tools you can find online below.

What Are the Key Features Agencies Should Look for in a Social Media Management Tool?

Whether you’re looking to boost your online visibility or increase your overall engagement, here are the key features you should look for in a social media management tool:

• Content scheduling for more consistent posts
• Team collaboration for easy approval workflows
• Performance analytics for accurate data reports and trend analyses
• Social Listening for monitoring brand performance and trends
• Brand Kits for consistent designs and assets

While most social media management platforms will share similar features, it’s important to select the right tool that matches your specific needs, budget, and overall marketing objectives.

What Are the Most Recommended Social Media Management Platforms for Agencies?

Here is a more in-depth overview of the top social media management platforms and their different features:

1.    Sprout Social

Overview

Sprout Social is a social media management tool that helps users manage their online presence across a wide variety of social media platforms. In particular, Sprout Social pairs well with large agencies and teams that prioritize in-depth analytics and robust team collaboration features.

Features

• Keyword and location monitoring
• Review management
• Group, profile, and post-level reporting
• Message tagging
• Optimal send times

Pricing plans (per month)

• Standard ($199)
• Professional ($299)
• Advanced ($399)
• Enterprise (Custom) 

2.    Hootsuite

Overview

Hootsuite is a comprehensive tool that covers a diverse set of marketing needs, from social media campaigns to email marketing. The platform also integrates well with other applications for a more holistic marketing approach.

Features

• Unlimited post scheduling
• Best time to post
• DM automations
• Team approval workflows
• Inbox reporting and analytics

Pricing plans (per month)

• Standard ($149)
• Advanced ($399)
• Enterprise (Custom)

3.    SocialPilot

Overview

SocialPilot is another social media management tool that helps users with client management and post-scheduling needs. SocialPilot also integrates well with other apps for a more diverse set of marketing features.

Features

• Content Library
• Analytics
• Social Media Inbox
• Team Collaboration
• Manager Approval

Pricing plans (per month)

• Essentials ($30)
• Standard ($50)
• Ultimate ($200)
• Enterprise

4.    PosterMyWall

Overview

PosterMyWall is an all-in-one social media management and design tool that helps users create and manage content for various marketing needs. With PosterMyWall, users get access to a useful set of marketing tools, including an AI writer for more optimized captions.

Features

• Wide range of AI tools (text-to-image, AI writer, etc.)
• 1M+ free and customizable templates
• User-friendly drag-and-drop editor
• Content Planner
• Brand Kit

Pricing plans (per month)

• Free
• Premium ($9.95)
• Premium Plus ($29.95)

What Are the Pros and Cons of the Different Social Media Management Tools?

Below are the pros and cons of the top social media management platforms for agencies:

Frequently Asked Questions

How can I best start with a social media management tool?

The best way to maximize your social media management tool is by assessing your marketing objectives and leveraging the different features for creating and managing your online content.

What is a beginner-friendly and affordable social media management tool?

A beginner-friendly and affordable social media management tool we highly recommend for agencies is PosterMyWall. Due to its affordable pricing plans and versatile features, PosterMyWall is an all-in-one tool for marketers and small businesses alike.

How do I ensure that my social media management tool is helping me reach my marketing goals?

To help ensure that your social media management tool is helping you achieve your marketing goals, you can take advantage of your tool’s analytics feature to track your real-time performance and refine your marketing campaign accordingly.

Level Up Your Social Media Marketing

In a fast-paced and competitive digital marketing industry, your agency needs the right set of tools to transform its process and take your marketing campaigns to the next level.

Whether you’re looking to automate your process or design more professional-looking social media content, adopting the right technology can make a big difference.

Get started with a top-notch social media management tool today and take your online marketing campaign to the next level!