Facebook offers “extra money” for creators who diffuse more

Instagram is working on new tools to help its creators win more money from the platform. At its first Event of the Creator Week, Mark Zuckerberg presented new functions that will help influential win “additional cash” to meet specific objectives.

With the new program, influential can obtain additional payments “to hit certain milestones”. On Instagram, creators can win “bonuses” when selling an established number of badges within their streams, or transmitted with another account. On Facebook, the bonds will come through “challenges of the stars”, which rewards the creators to gather transmission objectives and complete other established tasks.

In addition to promoting income for creators, new challenges could also encourage influential to spend more time creating content for their fans on Instagram and Facebook compared to other platforms. “We believe that it must be rewarded for the value it brings to its fanatics and the general community,” Zuckerberg said during the event.

The CEO offered new details about the company’s plans to allow influentials to be commissioned directly from purchasing publications within the application. With the change, brands can set commission rates for products that sell on Instagram. When the creators tag these products in their publications, they will obtain a commission based on the amount of sales generated from their publications. Instagram plans to start testing the features “With a small group of creators and business based in the United States, including benefits, Kopari, Mac, Pat McGrath Labs and Sephora.”

Finally, Instagram is allowing the creators who already sell their own products to link their existing shop windows to their Instagram profiles. Zuckerberg had previously had mocked the characteristic “Creators’ stores”, but now it is being launched the creators.

Facebook presented the new tools as you increase your efforts for Woo Creators, which have a growing number of platforms available to monetize your follow-up. While the largest stars have been able to attack sponsorship offers with brands in the past, the platform has not done so much to facilitate this type of agreements, particularly for the names and the next names that may not have so much recognition of Name. But Zuckerberg has recently spoken about the need for a type of “creative middle class” that can make platforms sustainable for a wider range of people.

In Creator Week, too, again, he emphasized that Facebook intends to have more favorable terms that taxes on Apple, when he begins to take a cut of creators in 2023. He did not say what those terms would be, but that “It’s going to be less than 30 percent that Apple takes and others”.