The “FaceTime” brand name could be generated if Apple was willing to free it to alternative platforms. Here, in June 2021, Apple revealed that Faceteime would soon move only a little beyond the iOS and Macos devices, courtesy of a web browser for the video call platform. Once IOS 15 is beyond the new iPhones and the iPadas 15 are outside for iPad, Windows and Android devices, they will be able to participate in FaceTime calls.
The limits of this new layer of connectivity are large. Android and Windows users can join a FaceTime call in a web browser, provided it has been invited by someone on an Apple device. Users on Apple devices can create a link that others can touch to join the call. You can not start a call FaceTime if you are an Android user or Windows device.
If you have older and / or friends relatives, and you have participated in a video call before, you probably have heard them referring to that call as FaceTime. They “facetime”, just like them “Google” Words on the Internet to learn more about them, or put an “Aidanida to the band” in their wound.
Apple could dominate the world of video calls with relative ease. Allow FaceTime calls to appear (through a link, in a very limited way) so that Android and Windows users allow the brand to continue their reach beyond iPhone users, more than it spread.
How much time do you think it will be before Facetime becomes the new JELL-O, or the FLIP phone (originally marked by Motorola), or linoleum (coined by Frederick Walton in 1864, perhaps the first legally generated registered trademark in the Modern history in 1878) or Apple’s own application store. Or maybe, that’s something that Apple wants to avoid, and instead wants to bring the facet to the edge of the ubiquity of the brand, without seeing it legally used by the masses for their own products?
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